Interactive Posters for Red Bull
In 2018, Kevin and me were tasked with crafting an engaging, vibrant communication strategy for a Red Bull music festival in Zurich. Since we were collaborating in the same studio, it seemed like a natural opportunity for us to join forces. During this period, I delved into the world of Arduino programming, while my colleague Kevin took charge of designing the visual identity for the posters. Together, we conceived a concept involving a single LED strip that interconnected all the individual elements. Ultimately, I was able to instruct the Arduino computer to illuminate specific LEDs simultaneously, resulting in dynamic moving elements.
In collaboration with Kevin Högger and Kristian Marjanovic
2018,
Festival Communication